A full reporting area that gives the trainee and the coach a view from day one to today.
Individual trainee report
| Section | Content |
|---|---|
| Summary | Period, goal, overall result |
| Before / after | Weight, circumferences and body fat: start, end, difference and percentage |
| Photos | A chronological comparison |
| Charts | Weight, circumferences, calories, weights lifted, training hours |
| Training | Sessions, days, hours, total volume, personal records |
| Nutrition | Average calories and macros versus target, compliant days |
| Habits | Water, sleep, steps |
| Compliance | Weekly and monthly percentages |
| Coach feedback | Notes and assessments in chronological order |
| AI recommendations | What would help most |
| Attendance | Meetings and attendance |
KPI formulas (to be fixed with the client)
| Metric | Formula |
|---|---|
| Training compliance | Sessions completed ÷ sessions planned × 100 |
| Nutrition compliance | Days within ±10% of the calorie target ÷ logged days × 100 |
| Progress toward goal | (start weight − current weight) ÷ (start weight − target weight) × 100 (inverted for muscle gain) |
| Overall success score | Weighted: progress 40% + training compliance 30% + nutrition compliance 20% + habits 10% (configurable) |
| Streak | Consecutive days with at least one log |
Admin reports
| Report | Content |
|---|---|
| Trainees | Growth, distribution (goal / plan / coach / city) |
| Subscriptions | New, renewed, expired, retention, churn |
| Revenue | By period, plan, method and coupon |
| Conversion | Visitor → registration → questionnaire → approval → payment (funnel) |
| Overall compliance | Who is complying and who is struggling |
| Coaches | Coach workload, trainee satisfaction |
| Content | Most-viewed exercises and videos |
| Acquisition | Where trainees came from |
Export: PDF (a branded template) and Excel/CSV. An automatic monthly report can be emailed or sent by WhatsApp to the trainee.
Define every number
Every percentage in a dashboard or report must display its definition, period and denominator. A composite “success score” is an operational indicator, not a medical fact, and must never hide the underlying individual metrics.